Tasked with revamping the GSK whooping cough campaign from 2017, we needed to put a fresh spin on the dangers of a grandparent passing off whooping cough to their grandchild. The 2018 campaign consists of print, digital, and a TVC.
A shelf talker you'd find in any drug store comes to life with the added sound of a wolf's howl.
We utilized a changing image to play up the stark difference between how dangerous they can be to their grandchild with and without whooping cough.